Outworkr Productions für ELK Haus | Unterstützung in Kamera & Post-Produktion

Overview

As the market leader, ELK Haus faces the challenge of positioning the subject of prefabricated home construction in a way that is both highly emotional and credible. For a campaign featuring global stars like Dominic Thiem and Felix Neureuther, the content cannot merely serve as a "companion" piece; it must reflect the precision of the ELK brand and the dynamism of its brand ambassadors at an international production standard.

Challenge

Working with A-list athletes demands maximum efficiency on set and a deep understanding of high-performance storytelling. The challenge lay in creating visuals within tight timeframes that work effectively in both TV environments and fast-paced social media ads (Smart Choice Felix/Dominic) without compromising aesthetics or the brand message.

Solution

As part of a specialized production team, I supported Outworkr Productions GmbH in the realization of the ELK campaign videos. My role was to enhance the visual vision of the agency and the client, ELK, by leveraging my expertise in cinematography and editing. Through this collaboration, we were able to precisely align the dynamic presence of testimonials Dominic Thiem and Felix Neureuther with ELK’s premium brand identity.

Summary

The result is three striking campaign films that position ELK Haus as the top digital choice ("Smart Choice"). Through collaboration within the expert network, we were able to deliver content that optimally leverages the reach of prominent ambassadors and firmly establishes the ELK brand in the premium segment.