RB Leipzig Frauenmannschaft

Overview

The primary objective was to create high-retention short-form content for RB Leipzig’s women's team around the release of the new EA FC ratings. Designed specifically for Instagram Reels, the project aimed to bridge the gap between professional sports and gaming culture by translating player personalities into a fun, relatable social format.

Challenge

Capturing authentic, unscripted reactions from professional athletes under tight production schedules requires an agile approach. The key challenge was operating with a lightweight, non-intrusive setup while delivering crisp, broadcast-quality 9:16 visuals that immediately capture attention in a fast-scrolling feed.

Solution

We designed a casual, high-energy filming setup that allowed genuine banter and player dynamics to take center stage. Utilizing dynamic vertical cinematography, custom graphics, and fast-paced editing tailored for social algorithms, we turned the rating reveal into an entertaining narrative optimized for maximum viewer retention.

Summary

A impactful social activation generating over 50,000 organic views and strong community engagement across Instagram. By focusing on authentic player interactions rather than rigid corporate scripting, the campaign successfully boosted the visibility of RB Leipzig Frauen and delivered an engaging piece of culture-driven sports content.