Creation of marketing campaigns for online advertising and production of an event video for the three-day Gildefest in Aschersleben.
GILDEFEST ASCHERSLEBEN
Client:
Service:
Date:
Overview
The primary objective of Soni was to build a visually-driven digital archive that presents editorial imagery with restraint and balance. We focused on crafting dynamic card compositions, subtle hover states, and smooth layout flows to create a tactile, magazine-like browsing experience.
Challenge
Arranging non-standard, asymmetrical grid layouts often leads to responsiveness issues and chaotic alignment across mobile viewports. The main challenge was maintaining precise visual spacing and image ratios without breaking the intended artistic structure.
Solution
We developed custom flexible layout containers in Framer, ensuring seamless breakpoint transitions and fluid scaling. The result is a clean, expressive digital showcase that preserves artistic intent while delivering fast, intuitive navigation.
Summary
A resounding success on all fronts: reaching over 320,000 people, gaining 800 new followers, and generating more than 5,000 targeted link clicks resulted in over 1,000 tickets sold online. Through a combination of strategic marketing management and high-end production, the Gildefest Aschersleben became a benchmark event for the region—both digitally and physically.
MORE WORK
Explore more projects and discover the work, challenges, and solutions behind each creation.
